Mayflower creates digital entertainment products used by millions of people worldwide. We combine technology, product thinking, and experimentation to build experiences that engage a global audience and shape the future of online entertainment. Job Responsibilities Build and own the product roadmap for activation stream, taking ideas and concepts for new comers conversions through validation, launch, measurement, and iteration. Define and measure product and activation success, using data and analytics to inform priorities and evaluate impact. Champion best practices for data management, analytics, and user experience within the segment of new comers. Lead constant analysis and optimization of main new comers conversion flows for different segments, leveraging personalization and localization to improve efficiency. Work closely with the core product teams to identify business opportunities and deliver them in relevant ways for new comers segment. Operate with an agile, iterative mindset and use rapid experimentation to prototype, test and optimize our product offering for new comers across different behavior cohorts. Clearly articulate product strategy, priorities, and tradeoffs to stakeholders and leadership, driving alignment and informed decision-making.